GM squeezes pounds and pennies to attack Ford’s pickup profit machine


FORT WAYNE, Ind. (Reuters) – When General Motors Co (GM.N) engineers were developing the 2019 Chevrolet Silverado and GMC Sierra pickup trucks, some of them joined public tours of Ford Motor Co’s (F.N) Dearborn, Michigan factory to watch aluminum-bodied F-series trucks go down the assembly line.

Assembled trucks are ready for delivery at GM’s Chevrolet Silverado and GMC Sierra pickup truck plant in Fort Wayne, Indiana, U.S., July 25, 2018. REUTERS/John Gress

The redesign of the Ford F-series trucks, launched in 2014, set a new standard for fuel economy and lightweight vehicle…



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