Game, set, match: Nissan signs rising tennis star Osaka as brand ambassador


YOKOHAMA, Japan (Reuters) – Japanese automaker Nissan Motor Co said on Thursday it had signed U.S. Open champion Naomi Osaka as its next brand ambassador, tapping the tennis star’s youth, drive and Japanese roots to appeal to younger customers.

Naomi Osaka of Japan poses with the championship trophy at the Top of the Rock Observatory the day after winning the Women’s Singles finals match against Serena Williams at the 2018 U.S. Open in the Manhattan borough of New York City, U.S., September 9, 2018. REUTERS/Caitlin Ochs

Osaka, 20, shot to international fame on Saturday when she defeated…



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